Insights
How Search Behaviour Changed in 2025: The Data
Google's share of search dropped 6.1 points in six months. ChatGPT tripled its share. But AI traffic spends 67.7% more time on page than organic. The full data.
Research
Research
ChatGPT vs Perplexity vs Grok: How AI Engines Choose Their Sources
61.3% of zero-click answers are generated by AI engines — but ChatGPT and Perplexity cite the same source only 11% of the time. Platform-specific optimisation is no longer optional.
Research
Automating Semantic Core Research with AI: A 10x Advantage
86% of SEO specialists have integrated AI into their keyword research. Intent accuracy up 20–30 points. ROI up to 520% in tech verticals. Here is the data.
Research
The Hidden Cost of Hallucinations in Enterprise Document Q&A
"Our system is 95% accurate." In most software contexts, 95% accuracy is excellent. In enterprise document Q&A for regulated industries, 95% accuracy means 1 in 20 answers is wrong — and someone is making a decision based on it. What Hallucinations Actually Cost The naive view of