Insights
How Search Behaviour Changed in 2025: The Data
Google's share of search dropped 6.1 points in six months. ChatGPT tripled its share. But AI traffic spends 67.7% more time on page than organic. The full data.
Insights
Google's share of search dropped 6.1 points in six months. ChatGPT tripled its share. But AI traffic spends 67.7% more time on page than organic. The full data.
Insights
Over 65% of searches now end without a click. Organic traffic from US search dropped from 2.3B to 1.8B visits in one year. Here is what is happening — and what to do about it.