Insights
How Search Behaviour Changed in 2025: The Data
Google's share of search dropped 6.1 points in six months. ChatGPT tripled its share. But AI traffic spends 67.7% more time on page than organic. The full data.
Alex
Research
ChatGPT vs Perplexity vs Grok: How AI Engines Choose Their Sources
61.3% of zero-click answers are generated by AI engines — but ChatGPT and Perplexity cite the same source only 11% of the time. Platform-specific optimisation is no longer optional.
Research
Automating Semantic Core Research with AI: A 10x Advantage
86% of SEO specialists have integrated AI into their keyword research. Intent accuracy up 20–30 points. ROI up to 520% in tech verticals. Here is the data.
Insights
Zero-Click Search in 2025: The New Reality of SEO
Over 65% of searches now end without a click. Organic traffic from US search dropped from 2.3B to 1.8B visits in one year. Here is what is happening — and what to do about it.
Research
The Hidden Cost of Hallucinations in Enterprise Document Q&A
"Our system is 95% accurate." In most software contexts, 95% accuracy is excellent. In enterprise document Q&A for regulated industries, 95% accuracy means 1 in 20 answers is wrong — and someone is making a decision based on it. What Hallucinations Actually Cost The naive view of
Engineering
Why Most RAG Implementations Fail in Production
Retrieval-Augmented Generation works beautifully in demos. You chunk documents, embed them, store in a vector database, retrieve the top-k, feed to an LLM. The prototype impresses everyone. Then you hit production. And everything breaks. After building RAG systems for 8 enterprise clients — including a government regulator, two legal firms, and
Case Study
How We Built a 40-Knowledge-Base System for a Government Regulator
When a government regulatory authority approached us, they had a problem that sounds deceptively simple: 10,000+ documents, 40 separate knowledge bases, and analysts spending hours manually searching for precedents. The Challenge Regulatory documents don't come in clean formats. We faced scanned PDFs from the 1990s, handwritten annotations,